SurveyGizmo was overdue for a brand and website refresh when I came on board. As the company evolved from consumer to focusing on enterprise clients, the previous whimsical, robot-themed branding didn’t showcase the fresh, professional image the rebranding called for. Also, the current site had numerous visual inconsistencies without a theme to tie all of the pages together contributing to a confusing user experience.
As sole designer, I did a responsive website overhaul in a matter of weeks and redesigned multiple pages of the existing sites on a tight deadline, working directly with engineering. One of the biggest challenges was taking existing content and creating a cohesive theme throughout the site. This included various categories such as healthcare, market research, and customer experience. As a SaaS company, I enhanced the current standalone screenshots by framing them within devices and utilized strong imagery to tell the story. Previous design shown on second image.
[ Role: Wireframe, web design, redlines, production. ]