AWS IoT (internet of things) for Amazon provides device software, control services, and data services. Device software enables you to securely connect devices, and gather data. The challenge was to create simplistic, versatile, and creative branding while telling the story of this complicated, broad, and technical application. This concept would live on various media including web, ebooks, and display advertising.
Working directly with a copywriter, I was responsible for exploration, design, and all illustration for this campaign.
Concept one: abstract, geometric visuals that serve as a general landscape for different categories of IoT (home and industrial), while utilizing the ‘outline’ illustration style of AWS.
Concept two: plays on a graphic that connects different points of IoT that could easily be juxtaposed, colored, and organized depending on the media it is enhancing. This symbolizes the connectivity of all moving parts speaking to the nature of IoT.
Concept three: a graphic that communicates landscapes (such as mountains to symbolize the best in IoT–reaching the peak).
Lastly, I have included some comps from the initial exploration round.
[ Role: Design, illustration, concepting. ]